Realities don’t have to be separated
VR storytelling doesn’t necessarily only have to happen within the simulated reality. Who says that the trophy you win after a virtual-reality car race can’t be a physical one, which you can bring home and show off to your mother to make her proud? Think about which elements should be ‘real’ in which realities while designing the structure of your VR-experience. Blurring the edge between these realities also has a very desired effect for newcomers to VR: it softens the transitions between them, so it doesn’t feel like hitting a (mental) brick wall as much.
There aren’t many VR-experiences that mix storytelling in between realities, but the ones who do get very positive reactions from it. Lufthansa hands their audience a physical version of a postcard they ‘held’ in the virtual reality. But they didn’t stop there. The postcard was handed by one of the characters from the virtual world, and they could send it to anyone it the actual reality via a special set-up mailbox. I think we can call this next-level after-sales!